Indication of Affluence


It is not appropriate to look at Chinese household income statistics because those figures do not reflect Chinese consumers' buying power. Many Chinese choose not to work in Canada because they earned enough money in their home country before immigrating. We do know that a large percentage of the Chinese population own their homes and buy new cars and other luxury items. They have strong buying power.

The Toronto Chinese Media Index indicates that 78 percent of all Chinese  households in Toronto own instead of rent their place of residence. 75 percent of Chinese chose to buy new instead of used cars, and 69 percent pay cash, and  require no financing, for these significant purchases.