| Fairchild
Radio Listener Profile |
1999
|
| Weekly
Listenership |
114,000
|
|
Sex
Male
Female
|
52%
48%
|
Age
18-34
24-54
55 or over
|
33%
81%
70%
12%
|
Last
Permanent Residence
Hong Kong
Taiwan
China
Vietnam
Malaysia |
78%
1%
17%
1%
1%
|
Length
of Residency in Canada
Less than 5 years
5 to 10 years
11 years or more |
26%
41%
33%
|
Annual
Household Income
$40,000 or over
$40,000 or less |
31%
38%
|
Education
Post-graduate
Completed College or University
Some Post-secondary
Some or Completed High School |
4%
36%
20%
37%
|
Occupation
White Collar
Grey Collar
Blue Collar |
36%
26%
22%
|
Type
of Property Personally Own
Own a Single Family Dwelling
Own a Condominium
Rent
Own a Business Property |
52%
12%
14%
2%
|
| Source:
AC Nielsen-DJC RESEARCH - TORONTO CHINESE MEDIA INDEX 1999 |
