What is ACNielsen•DJC Research Chinese Media Index (CMI) ?

• The Chinese Media Index (CMI) is an independent survey conducted by ACNielsen•DJC Research, the global leader in market research, information and analysis.
• The Toronto Chinese Media Index (CMI) measures television and radio audience, newspaper and magazine readership among the Chinese population of Toronto.
• The study combines an extensive product and services usage and behavior component with media usage information into a single source data set for marketing and advertising planners.
• Drawing from a representative sample of 1,034 Chinese-speaking adults aged eighteen years and older living in the Toronto Census Metropolitan Area (CMA), this study, and the Vancouver CMI, are available on a syndicated basis to advertisers, their agencies and other organizations interested in the Chinese market.
• The media data are compiled using a seven-day diary of radio listening, television viewing and newspaper reading.

• A sample of this size has a confidence level of 3.1%, 19 times out of 20