What is ACNielsen•DJC Research Chinese Media Index (CMI) ?


  • The Chinese Media Index (CMI) is an independent survey conducted by  ACNielsen•DJC Research, the global leader in market research, information  and analysis.

  • The Vancouver Chinese Media Index (CMI) measures television and radio  audience, newspaper and magazine readership among the Chinese  population of Vancouver. 

  • The study combines an extensive product and services usage and behavior  component with media usage information into a single source data set for  marketing and advertising planners.

  • Drawing from a representative sample of 1,005 Chinese-speaking adults  aged eighteen years and older living in the Vancouver Census Metropolitan  Area (CMA), this study, and the Toronto CMI, are available on a syndicated  basis to advertisers, their agencies and other organizations interested in the  Chinese market.

  • The media data are compiled using a seven-day diary of radio listening,  television viewing and newspaper reading.


 AC Nielsen•DJC Research Vancouver Chinese Media Index 1998
Sample Size:  1,005* Chinese Adults 18 + 
who speak Chinese at home
Survey Area:  Vancouver CMA
Sampling Method: Random Sampling
Survey Method: Media Diary / Mailed Questionnaire 
Survey Period: September to November 98

 

  • A sample of this size has a confidence level of 3.1%, 19 times 
    out of 20

 
World Unwired Inc.








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